SLA Hoog Catharijne – salad bar
After the successful launch of the SLA salad bar in 2012, 10 locations opened up in the Netherlands since then. From the 11th location onwards Standard Studio is asked to create a new design for the interior of the future SLA salad bars. The starting point hereby is to create a recognizable flexible design which can be executed at multiple locations and naturally conveys the SLA identity.
Within SLA, the ritual of making the salad is the central element of the store. When you choose a salad from the menu or compose it yourself: the salad is always freshly prepared in front of you. After the salad is madeyou can then take it to one of the several seating arrangement in the bar where you can enjoy your salad.
SLA salad bars are always located at central spots within a city. SLA behaves as a place where you can relax while enjoying a salad. For a moment you can escape from the hectic pace of the vibrant city.
The spatial concept of the salad bar is a spatial work of wooden fins that not only defines the place and shape of the counter but also organizes the entire space. This creates a spatial framework within which a large variety of seating elements finds it’s a place. By clearly defining these places, areas are created for quick sitting moments. The design incorporates a number of characteristic elements from previous locations such as the use of plants and moss, and the design of the table tops.
Address: Esplanade 45, Utrecht
Interior design: Standard Studio
Contractor: Bouwcombi Volendam
Interior fit-out: Job Interieurbouw
Photography: Wouter van der Sar