German car brand Porsche has unveiled the design for its third residential high-rise building, Porsche Design Tower Bangkok, which it describes as an “architectural masterpiece”.

The brand’s luxury goods company, Porsche Design, worked with real estate company Ananda Development on the luxury apartment block in Thailand‘s capital city.

Once complete, the 95-metre-tall building will be Porsche‘s third residential development, following towers in Miami, USA, and in Stuttgart, Germany.

Porsche Design Tower Bangkok will be the brand’s first residential tower in Asia

“This unique, exclusive architectural masterpiece fits perfectly into our approach to broaden the appeal to our most discerning customers by offering them exclusive experiences in all areas of life,” said Porsche’s deputy chairman of the executive board, Lutz Meschke.

“The Porsche Design Tower Bangkok is the next big thing for Porsche in southeast Asia,” he continued.

“The region is becoming increasingly important for us, which is highlighted by major events taking place here these days.”

It will feature 22 luxury apartments

The 21-storey Porsche Design Tower Bangkok will contain 22 luxury duplex and quadplex apartments built atop an exposed pedestal structure.

Crowned with lighting informed by Porsche sportscars, the building will contain a spiral access ramp at the centre that leads to communal garages.

Described by Porsche as “passion spaces”, the garages were designed as places for residents to store their car collections and socialise with neighbours.

“Situated in the heart of the city, this private garage not only serves as a refined venue for social gatherings and exclusive events but also transforms into a versatile backdrop for indulging in various pursuits,” said the brand.

A spiral ramp will be at the centre of the building

Terrace doors in the apartments will fold and hinge open from the top, informed by the retractable roof of the Porsche 911 car.

“Inspired by the ‘kinetic move’ of the Porsche 911 Targa roof mechanism and its hybrid usability, the facade features a sophisticated, fully automated terrace door system allowing future residents a seamless blend of outdoor and indoor living,” said Porsche.

Retractable car roofs informed the design of folding terrace doors

Porsche Design Tower Bangkok will also contain a 25-metre swimming pool, fitness centre, spa, and social and business lounges.

Construction on the building is due to start at the beginning of 2025, with completion expected for the end of 2028.

Other residential towers designed by car brands include Bugatti’s plans for a sinuous skyscraper in Dubai and Bentley’s design for a skyscraper in Miami Beach, which will feature a car lift allowing residents to drive into their apartments.

The images are courtesy of Porsche.

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