Ace & Tate Haarlemmerstraat

The design of the Amsterdam Ace & Tate store is dedicated to one of Amsterdams most influential graphic designers Willem Sandberg. Sandberg was the director of the Stedelijk Museum for over almost two decades. Together with the opening of the store on the Haarlemmerstraat a tour in the Stedelijk was introduced through the most inspiring art according to Ace & Tate.

The store hosts four prints by artist Bart de Beats which he inspired on the works of Sandberg. They are on display behind the counter. A neon installation by de Baets hangs on the wall near the window, grabbing the attention of passers-by. The form and colors of the interior are inspired by the artworks. Another feature we created and designed for the store is an in store photobooth where you can fit the frames and send pictures directly to ask the opinion of your friends.

Info

Address: Haarlemmerstraat 70, Amsterdam
Client: Ace & Tate
Design: Standard Studio
Completion: 2017
Assignment: Interior design
Size: 90 m2
Contractor: –
Project manager: –
Interior fit-out: Kluster
Photography: Wouter van der Sar

Featured in the press:
Frameweb

ACE&TATE Haarlemmerstraat Amsterdam by Standard Studio

Colourful volumes as interior objects by Standard Studio

Using mirrors to choose the right product but also to make the space look bigger by Standard Studio

The usage of the colours white and blue makes the space clean and clear by Standard Studio

Using mirrors to choose the right product but also to make the space look bigger by Standard Studio

A small space which can be closed if necessary by Standard Studio

LED design to add some playfulness to the interior by Standard Studio

The glasses are displayed on white shelfs to make them pop by Standard Studio

Front facade view which shows the LED lighting in the interior by Standard Studio