In 2017 Standard Studio was approached by Demmelhuber a German retail developer and builder to help as a local architect in the team.
The flagship store is located next to the Dam square in Amsterdam. The store can be accessed on two sides: via the Kalverstraat and the Rokin. The Kalverstraat is the main shopping street of Amsterdam, it crosses the Dam square and continues in the direction of the central station.
The Uniqlo concept, brand and experience design is done by Wonderwall a well known Japanese design studio. The store interior design and the clothing is presented in an organised, rational manner. The organisation and rationality creates a pattern and rhythm. It reflects the defining characteristics of modern Japanese culture. The store has 3 floors of shopping experience for the customers. The interior design is relatively simple and straightforward. This way the furniture does not attract any attention. The colours of the clothes become the centrepieces of the interior.
Standard Studio’s role was to translate the final design package of Uniqlo into an actual ‘buildable’ design on execution level. Since this is the very first store in The Netherlands Uniqlo needed an experienced studio to guide them through the Dutch regulations and ways of building.
