In Hilversum a brand store is designed to exhibit the Undisputed lifestyle concept.
The store is designed to be flexible, in the morning a yoga class can take place whilst in the afternoon the store is open to the public. By creating a big interactive LED wall that sits behind a opaque carbonate wall the mood of the space can be changed in a matter of seconds.
A lot of detail is put in the design of specific items such as the coathangers, mirror and movable cabinet. Materials are chosen to reflect the brand identity: Strong but also accessible for anyone.