Petit by Sam

Petite by Sam

Petit by Sam is the pastry shop you’ve been waiting for. The pastry shop is specialized in gluten-free artisanal pastries and a great go to specialty coffee place. Standard Studio has completely designed the Scandinavian influenced interior for the shop. The shop is designed with the aim to put the product and process as the central focus point. This resulted in the design of a large nicely detailled counter where the whole process can be followed in full effect.

Petit by Sam is founded in 2019 and opened its first store in the middle of the center of Amsterdam on the Vijzelstraat with great success. After Sam was had a bad infection her body could not longer tolerate the sweets she had loved all her life. After this happened to her she started thinking about how the ingredients she was using were affecting her body. For the most part, baking consists of “traditional” ingredients, such as butter, white sugar and white flour. This must be possible in a different way so she decided to start experimenting with alternatives, hoping to find ingredients that have nutritional benefits on top of being delicious. This ended up in Petit, a place where you can find delicious, better-for-you, sweet treats! 

Based on the process and the fenomenal end result of delicious treats Standard Studio came up with a counter that could showcase the whole process from the beginning to the end. The counter has a rich details made from stained oak, brass and a marble top. The counter is located in sush a way it is seen from the streets and once entered drags you out of curiosity into the store.

Backed with a large oak stained cabinet the compact space available is used to the maximum and adds to the look & feel of the shop. More to the back a small seating arrangement is made out of bespoke oak furniture which allows you to also taste and enjoy the sweets and great coffee in the store. Once seated you can peek at the artisanal baking process with a great view on the kitchen part.

In the front of the store the name of the store is nicely represented with a great sign designed by Oh Yes studio. The studio with which Standard Studio have collaborated successfully for several times now on the logo and graphic design for a brand. 


Address: Vijzelstraat 93, Amsterdam
Client: Petit by Sam
Design: Standard Studio
Completion: 2019
Assignment: Interior design
Size: 45 m2
Logo & Print Design: Jesse Nolte (OH YES!)
Project management: Innovat Projecten
Interior fit-out: Robert Tediek
Photography: Carly Wollaert

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