PVH is the company behind world famous brands like Tommy Hilfiger & Calvin Klein. They are currently building a campus in the Nieuwe Houthavens in Amsterdam, it feels almost like a city. Standard Studio designed the campus restaurant as an urban deli.
On a normal day about 2500 lunches are served in the restaurant. The Deli serves daily freshly prepared sandwiches, paninis, a different assortment of soups and salads in addition to a wide range of drinks, yogurts and other kinds of food.
Inspired by the Italian delicacies from New York, the home of Tommy Hilfiger. The Deli is an island made of natural hardstone where all the fresh goods are displayed. The island is positioned in such a way that during lunchtime, rush hour, a good flow is established to avoid long queues.
In order to make the Deli Island as visible as possible, it is completely executed as a monolithic block in Travertine, an Italian limestone. Built in is the cooling for the sandwiches and fruit. In addition to the cooling, the island has three service points for service, dispensing soups, salads and paninis. These points are recognizable counters made of brass and glass. With the use of glass and thin profiles a good look of the fresh product is always guaranteed.
To further increase visibility of the counter, a light object is designed in oak wood above the island. The timber construction is carried out with great care in detail with various wood connections creating a rich appearance. Behind the wire glass an interpretation of the characteristic mat glass bulb lamps of a Deli can be found. With a modern touch the Tala Porcelain III lamps and brass fittings will do the job. Working with travertine, brass and the use of oak wood, the design of the Deli fits well within the look & feel of the campus & People’s Place.
The authentic feel of a Deli has been further translated into the wall with chilled goods. Here a very sophisticad wall cladding can be found in the Rombini tiles manufactured by the Italian brand Mutina. The design of the Triangle 3D tile by Ronan and Erwan Bouroullec creates a relief which creates a beautiful shadow play on the wall. A second reference to the original Deli’s lights is the use and repetition of the Flos IC lights in which the matte sphere and the brass are also noticable.
In addition to all fresh products, there is also an offer of dry goods. For these goods two freestanding displays are placed in the room. The design is related to the same wooden details as the lighting sculpture. The displays and the point of sale are further accentuated with the Microspy lamps from Deltalight.